Trust & transparency
IGWOT advertising policy
Promoted listings help independent shops reach interested buyers without disguising ads as recommendations. Organic discovery, reviews, and buyer trust are never for sale.
Always identified
Every paid placement is labeled Promoted so shoppers can distinguish advertising from organic discovery.
No pay-to-win reviews
Advertising never changes review scores, verified-buyer status, or the order of organic review content.
IGWOT ads are pay per sale
IGWOT promoted listings appear only on igwot.us. Sellers are not billed per click or impression; an attributed promoted sale costs 2% of the item sale, with a $1 minimum and $10 maximum.
Real listings only
Ads must lead to an active, accurately described listing and follow the same prohibited-item, intellectual-property, and buyer-protection rules as every other listing.
Off-site advertising is independent
Sellers may run ads through Google, Meta, TikTok, Pinterest, influencers or any other outside provider. The seller arranges and pays for those ads directly and must follow that provider’s advertising policies and applicable law. IGWOT does not buy, fund, reimburse, manage, approve, endorse or accept responsibility for off-site campaigns, their content, results, fees or disputes.
Seller responsibilities
Do not use misleading claims, fake urgency, copied images, prohibited targeting, or content that infringes someone else’s rights. IGWOT may pause an ad or listing that threatens buyer safety or marketplace trust. Sellers can stop a promotion from their dashboard and can review attributed promoted orders before charges are finalized.